Apple does love surprises…
Oh that Steve Jobs, he is a one! After all the excited conjecture about an “Apple Tablet” earlier this year, then the relatively low-key new product launches in September, he manages to catch the press...
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WordFitness issue 1
December 2009 Vol. 1 No. 1 Hi folks, Welcome to wordFitness, the new monthly eZine from The Word Gym. We thought the start of the festive season would be an ideal time to launch! Writing an eZine full...
View ArticleLanguage degradation
As copywriters, we are very aware of the many everyday words that have become debased by overuse, inappropriate use or actual abuse. But even copywriters are occasionally surprised by an especially...
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WordFitness issue 2
January 2010 Vol. 2 No. 1 Hi folks, Welcome to wordFitness, the monthly eZine from The Word Gym. First of all, we’d like to wish you a very happy, healthy, prosperous and peaceful 2010! 2010 is a...
View ArticleUpgrading Microsoft Office
Upgrading to new versions of Microsoft Office is often discussed in terms of new features or improved ergonomics. But we found other reasons to refrain from automatically upgrading our corporate...
View ArticleWorshipping at the Tab(let)ernacle of St. Steven
“And lo, the Faithful were rewarded, for St. Steven came forth, and raised before them the Tablet that henceforth would be known as iPad, and they knelt down and praised his divinely inspired...
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WordFitness issue 3
Hi folks, Welcome to wordFitness, the eZine from The Word Gym . In this issue, we discuss some of the often-overlooked language issues that can affect digital marketing materials. We also look at print...
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WordFitness issue 4
Hi folks, Welcome to wordFitness, the eZine from The Word Gym. In this issue, we discuss the relevance of creative translation – by which we mean the translation of creative material, including all...
View ArticleApple’s change of direction
Quite without anybody really noticing, Apple has undergone something akin to a Damascene conversion. And what really disappoints me is that the company which could easily make the most out of this...
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WordFitness issue 5
Welcome to wordFitness, the eZine from The Word Gym. Times are hard, which encourages everybody to cut corners. Sometimes that’s a good thing: gross inefficiencies stand out like a sore thumb during...
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